aivideoProduct video is one of the highest-ROI uses of AI video: a short clip on a product page or in an ad can lift conversion meaningfully. The right tool depends on whether you want templates, captions or generative footage.
Here are the best fits from our 12-tool database.
Best budget + templates: InVideo
InVideo is the workhorse for product videos — 5,000+ templates and a Shopify integration that makes producing for product pages straightforward.
- From $9/mo — the lowest paid entry in our database
- 50 languages
- Score: 8.0/10 — “5000+ templates”, “easy for beginners”
Best for captions: Veed
Veed adds best-in-class auto captions — essential for product ads, where most viewers watch on mute.
- From $19/mo, 4K export
- Score: 8.0/10 — “best-in-class auto-subtitles”
Best generative footage: Runway
Runway generates product footage from a text prompt — useful when you don’t have real footage yet.
- From $15/mo, 4K output, API for developers
- Score: 8.6/10 — “leading generative video”
Note: Runway has no AI avatars — it’s for generating and editing footage, not presenters.
The verdict
- Templates + Shopify: InVideo
- Captions for ads: Veed
- Generative footage: Runway
For most e-commerce teams, InVideo is the default — the Shopify integration and template library solve the day-to-day need. Add Veed when captions matter, and Runway for hero product visuals.
